DeMint has not been shy about his vision.
Last week, he single-handedly threatened to stop all legislative activity
in the Senate as it worked to pass a flurry of legislation before
recessing ahead of the election. He has also criticized Democrats and
Republicans alike, chastising GOP leadership on occasion and bucking
them regularly to support more conservative, Tea Party-favored
candidates in Republican primaries. During the summer of 2009, DeMint
also famously said
that if Republicans could stop President Barack Obama from implementing
his proposal health insurance reform overhauls, it would be his
�Waterloo.�
For years, a few, select special interest groups on
the right and left have specialized in the conduit approach to political
fund-raising, including the conservative Club for Growth and the liberal groups ActBlue, MoveOn.org and EMILY�s List. Politicians using their leadership PACs for such activity are comparatively novel.
Individual donors must still abide by campaign contribution limits even
if they send money through conduit organizations, giving no more than
$2,400 per election to candidates.
But political committees aren�t as restricted in the amount of cash they may transfer from one individual.
For
example, DeMint�s leadership PAC directly donated the legal maximum of
$10,000 to Rubio�s Senate campaign in Florida -- money raised from
donors to his PAC who can give no more than $5,000 per year. But the
committee has also been able to bundle more than $240,600 to Rubio�s
campaign from a bevy of individual donors. And by acting as a conduit
organization, it can demonstrate additional clout.
So far this
election cycle, ActBlue has bundled more than $31.4 million. MoveOn.org
has bundled more than $9.2 million. EMILY�s List has bundled about $3.9
million, and the Club for Growth has bundled about $3.3 million.
In terms of all other groups reporting this activity, Hoyer�s
leadership PAC ranks next at $1.3 million, followed by DeMint�s $1.04
million. The only other federal lawmaker who so far this cycle has
reported at least six-figures worth of conduit contributions is Sen. Jay Rockefeller (D-W.Va.), with $168,800, coming via his Mountaineer PAC.
These bundles from Rockefeller�s PAC benefited just two lawmakers, West Virginia Democratic Reps. Nick Rahall, who is in a competitive re-election bid this year, and Alan Mollohan, who lost in a Democratic primary in May.
�Sen.
Rockefeller has supported Congressmen Mollohan and Rahall for years,
and he wanted to help them raise money,� Jamie Smith, Rockefeller�s
communication director told OpenSecrets Blog. �Mountaineer PAC
collected money at an event and forwarded it to the respective
campaigns. The contributions were reported according to FEC regulations
as conduit contributions.�
Hoyer�s conduit giving has been more
prolific. He�s reported bundling conduit contributions for more than 100
candidates this cycle. His top beneficiaries include the following
Democrats:
- Rep. Frank Kratovil (D-Md.): $56,500 and counting
- Rep. Scott Murphy (D-N.Y.): $36,750 and counting
- Rep. Debbie Halvorson (D-Ill.): $29,500 and counting
- Rep. Suzanne Kosmas (D-Fla.): $27,500 and counting
- Rep. Walt Minnick (D-Idaho): $26,100 and counting
part of his job as majority leader, Mr. Hoyer raises and contributes
money to Democratic candidates,� Katie Grant, a spokesperson for Hoyer,
told OpenSecrets Blog in a statement. Grant declined to elaborate further about his direct contributions or bundling of conduit contributions.
Hoyer has also reported transferring conduit contributions to the Democratic Congressional Campaign Committee.
He�s also reported donating $1.08 million from his leadership PAC and
campaign committee to other Democrats -- ranking him the No. 3 lawmaker
in such direct contributions, according to an analysis by the Center for
Responsive Politics.
Other House leaders have also utilized this
more traditional approach in providing financial assistance to fellow
party faithful. But unlike bundling unlimited amounts of conduit
contributions, these direct contributions to campaigns cannot exceed
$5,000 per election.
House Minority Whip Eric Cantor
(R-Va.) ranks No. 1 with more than $1.2 million in contributions to
fellow Republicans from his leadership PAC and campaign committee
combined since January 2009. House Majority Whip James Clyburn (D-S.C.) ranks No. 2, with more than $1.1 million in such contributions.
Beyond Hoyer, Speaker of the House Nancy Pelosi
(D-Calif.) ranks No. 4, with $898,000 in contributions so far this
election cycle to fellow Democrats. And House Minority Leader John Boehner
(R-Ohio), who is poised to become speaker should Republicans wrest
control of the House from Democrats, ranks No. 5, with $862,000 in
contributions.
"The speaker works very hard to make sure that
members have the resources they need to get their message out to
voters," Jennifer Crider, a spokeswoman for Pelosi, told OpenSecrets Blog.
"The hope is that members have what they need to fight back against
shady outside groups who are coming in and misleading voters in their
districts."
"Rep. Clyburn believes it's important to elect
candidates who share his vision for the country and the need to keep
moving our country forward. An important part of that effort is raising
money for candidates, so they can run effective campaigns," Adam Hodge, a
spokesman for Clyburn, told OpenSecrets Blog. "Rep. Clyburn hopes that his efforts will help the Democrats maintain our majority this fall."
Spokespeople for Cantor and Boehner did not respond to multiple messages seeking comment for this story.
Here
is a table showing the top 20 lawmakers making the most contributions
to their political brethren from their leadership PACs and campaign
committees this election cycle:
If you haven’t heard our trumpets blasting over the past few weeks, you may be interested to know that DiscoveryBeat 2010 is coming up on Monday. And it’s about time we posted our final agenda.
DiscoveryBeat 2010 is an event focused on the secret recipes for application discovery and monetization. Our newest speakers represent vital parts of the ecosystem, from investors to app creators and experts who cover the space. Due to its success in 2009, the conference has expanded to a full-day event and will be held on October 18 at The Mission Bay Conference Center in San Francisco. Get your tickets here.
For publishers or app developers, the promise of the mobile and social revolution is compelling. However, new players like Google’s Android are throwing out the early rules and creating new challenges in the ecosystem. How do you get discovered when there are 250,000 other publishers and applications fighting for users across diverse devices and interfaces, such as the PC, social networks, mobile phones, and tablets? We’ve summed up what we’ve learned so far about discovery techniques in a new VentureBeat feature, the Discovery Directory. We’ll be updating that story after the conference.
Without further ado, here’s the agenda:
9:00 am Coffee & Networking
9:30 am Welcoming Remarks – Dean Takahashi, lead GamesBeat writer at VentureBeat, and Matt Marshall, Founder & Editor-in Chief of VentureBeat, will kick off the event.
9:40 am Fireside Chat – Beyond FarmVille: How Brands Can Unlock New Game Categories on Facebook
It’sbeen a year since EA bought Playfish for $400 million and the two companies have begun launching branded social games. Where is this going and what are the implications for app discovery?
>> Moderator: Matthew Bellows, Founder, Yesware
>> Sebastien de Halleux, Co-Founder, Playfish
10:00 am Panel – Show Me The Money
It’s not enough to create an addicting app–you’ve got to squeeze cash out of wallets. How do you go from free to paid? When do you use in-app virtual good sales? Master money hounds share their secrets.
>> Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat
>> Lee Linden, Co-Founder & VP of Business Development, Tapjoy
>> Peter Farago, VP of Marketing, Flurry
>> Aunkur Arya, Mobile Partnerships, Google
>> Sunil Verma, Co-Founder, Mobclix
10:30 Case Studies in Getting Noticed (Round 1)
App rockstars unveil their strategies for making it to the top of the charts.
>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
>> Julian Farrior, CEO, BackFlip Studios
>> Dave Castelnuovo, CEO, Bolt Creative
11:00 am Break
11:15 am Panel — Investing in Discovery: What are the Opportunities to Create a Killer App Company?
Where have the big investments already been made to grease the process of app discovery? What are the small ideas? What are the ideas that are big enough to warrant investments?
>> Moderator: Owen Thomas, Executive Editor, VentureBeat
>> Jennifer Scott Fonstad, Managing Director, Draper Fisher Jurvetson
>> Peter Relan, Founder, YouWeb
>> Bing Gordon, Partner, KPCB
>> Savinay Berry, VP, Granite Ventures
11:45 am Panel — Virality on Viagra: Turning Your App into an Infectious Disease
It’s time to replicate the social virality of Facebook on iPhone, Android, and other platforms. Here are the companies making it possible for apps to spread across platforms like an epidemic.
>> Moderator: Charles Hudson, Former VP of Business Development, Serious Business
>> Si Shen, CEO, PapayaMobile
>> Marc Gumpinger, CEO, Scoreloop
>> Jason Citron, CEO, Aurora Feint
>> Kabir Kasargod, Founder & Business Development Lead, Vive Service (Qualcomm Services Labs)
12:15 pm Lunch Break (downstairs in Fisher room; don’t miss the free ice cream man’s truck outside)
1:30 pm Panel — Big Media Gets Moving
Heavyweight brands are chasing eyeballs and attention (and dollars) onto the superphone. Big Media has hailed mobile devices like the iPad as a savior for brands, as consumers move from a search-based internet to an app-based one, which reinforces the value of brand recognition. How are the big boys innovating, and what are their strategies for getting traction in an open app store ecosystem.
>> Moderator: Eric Eldon, Editor, Inside Social Games
>> Tim O’Brien, VP of Business Development, Disney Mobile
>> Travis Boatman, VP of Worldwide Studios, EA Mobile
>> James De Jesus, Creative Development Director, AKQA
>> Garrick Schmitt, Managing Director, Razorfish
2:00 pm Presentation — Turning Data Into Rocket Fuel: How Analytics can Help You go Viral
Who is your biggest audience, and where are they? What do your superusers care about, what makes them share, and when do you need to message them? Here’s how the most successful app makers use analytics to give their apps for Discovery.
>> Simon Khalaf, CEO, Flurry
2:15 pm Fireside Chat — Using A.I. for Discovery
Can artificial intelligence solve the problems of discovery?
>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
>> William Mark, VP of Information Computing Sciences Division, SRI
2:35 pm Break
2:50 pm Breakout Sessions:
App Discovery and Monetization on iOS and Android (Hosted By Flurry)
>> Sean Galligan, VP of Business Development, Flurry
Indie Discovery Stories
>> Moderator: Anthony Ha, Assistant Editor, VentureBeat
>> Doyon Kim, US head, YD Online
>> Chris Williams, General Manager, Mobile, PlayFirst
>> Justin Maples, Co-Founder & CEO, Broken Thumbs Apps
>> Patrick Mork, chief marketing officer at GetJar
3:30 pm Presentation — Amplify your App: The PR and Social Media Playbook for Developers
Traditional PR doesn’t work in the app world. It’s not enough to get your name in the paper; you need to get social media addicted and talking. This session will include a bulletproof checklist on marketing essentials, the Do’s and Dont’s of App marketing including social media marketing, focus groups, advertising, goal-setting and media relations.
>> Vijay Chattha, Founder & Chief Talker, VSC Consulting & AppLaunchPR
3:40 pm Fireside Chat – Design For Discovery
How do you create the kind of explosive popularity and social trends that Zynga — the #1 social game company on the planet — has been able to achieve? Brian Reynolds will share Zynga’s secrets to runaway success and discuss his company’s plans to expand its presence across multiple platforms.
>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
>> Brian Reynolds, Chief Game Designer, Zynga
4:15 pm Case Studies in Getting Noticed (Round 2)
App rockstars unveil their strategies for making it to the top of the charts.
>> Moderator: Anand Iyer, Director of Product Management – Mobile, IGN Entertainment
>> Arjun Sethi, CEO, LOLapps
>> “Needle in the Haystack” Contest Winner: Dave Smiddy, Infrinity
4:35 pm Fireside Chat — The Amazing Foursquare Discovery Recipe
Holger Luedorf, Foursquare’s VP of Mobile Partnerships, will discuss how the company generated amazing attention from millions of users without the aid of initial venture financing, to the frustration of many of its foes.
>> Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat
>> Holger Luedorf, VP of Mobile Partnerships, Foursquare
5:00 pm Panel — App King-Makers
What are the apps that get to the top of your charts doing to get there? What new discovery tools are in store for 2011?
>> Moderator: Yukari Kane, Staff Reporter, Wall Street Journal
>> Ben Keighran, Founder & CEO, Chomp
>> Alan Warms, CEO, Appolicious
>> Laura Fitton, Founder, oneforty
>> Chris DeVore, Executive Chairman, Mobilmeme (AppStoreHQ, iPhoneDevSDK)
5:30 pm Reception
Getting content noticed is a challenge for everyone making apps. Join us at DiscoveryBeat 2010 and hear secrets from top industry executives about how to break through and profit in the new cross-platform app ecosystem. From metrics to monetization, we’ll take an in-depth look at the best discovery strategies and why they’re working. See the full agenda here. The conference takes place on October 18 at the Mission Bay Conference Center in San Francisco. Sponsors include Flurry, Appolicious, appbackr, Adobe, Herakles Data Center, AppLaunchPr, YD Online, and Offermobi. For sponsor info, send an email to sponsors@venturebeat.com. To register, click here. Hurry though. Tickets are limited, and going fast.
Next Story: Evidence builds for smaller 11.6-inch Apple MacBook Air unveiling next week Previous Story: enLighted gets $1.4M to reduce energy use in commercial buildings
Surprise: Fox <b>News</b> signs Juan Williams to new $2 million deal <b>...</b>
Fox News Chief Executive Roger Ailes handed Williams a new three-year contract Thursday morning, in a deal that amounts to nearly $2 million, a considerable bump up from his previous salary, the Tribune Washington Bureau has learned. ...
Is Fox <b>News</b> more tolerant than NPR? « Hot Air
The right-wing intolerants of Fox News' audience didn't complain as much about an explicitly liberal commentator on Fox as the tolerant, diverse audience at NPR did? Barone has to be joking, right? Not according to NPR, where omsbud ...
Energy and Global Warming <b>News</b> for October 22nd: Five renewable <b>...</b>
Polls, including the one from Wall Street Journal/NBC News released Wednesday, have shown that some voters are disenchanted with the Democrats and many voters remain undecided. Speaking at the Solar Power International (SPI) conference ...
eric seiger eric seiger
DeMint has not been shy about his vision.
Last week, he single-handedly threatened to stop all legislative activity
in the Senate as it worked to pass a flurry of legislation before
recessing ahead of the election. He has also criticized Democrats and
Republicans alike, chastising GOP leadership on occasion and bucking
them regularly to support more conservative, Tea Party-favored
candidates in Republican primaries. During the summer of 2009, DeMint
also famously said
that if Republicans could stop President Barack Obama from implementing
his proposal health insurance reform overhauls, it would be his
�Waterloo.�
For years, a few, select special interest groups on
the right and left have specialized in the conduit approach to political
fund-raising, including the conservative Club for Growth and the liberal groups ActBlue, MoveOn.org and EMILY�s List. Politicians using their leadership PACs for such activity are comparatively novel.
Individual donors must still abide by campaign contribution limits even
if they send money through conduit organizations, giving no more than
$2,400 per election to candidates.
But political committees aren�t as restricted in the amount of cash they may transfer from one individual.
For
example, DeMint�s leadership PAC directly donated the legal maximum of
$10,000 to Rubio�s Senate campaign in Florida -- money raised from
donors to his PAC who can give no more than $5,000 per year. But the
committee has also been able to bundle more than $240,600 to Rubio�s
campaign from a bevy of individual donors. And by acting as a conduit
organization, it can demonstrate additional clout.
So far this
election cycle, ActBlue has bundled more than $31.4 million. MoveOn.org
has bundled more than $9.2 million. EMILY�s List has bundled about $3.9
million, and the Club for Growth has bundled about $3.3 million.
In terms of all other groups reporting this activity, Hoyer�s
leadership PAC ranks next at $1.3 million, followed by DeMint�s $1.04
million. The only other federal lawmaker who so far this cycle has
reported at least six-figures worth of conduit contributions is Sen. Jay Rockefeller (D-W.Va.), with $168,800, coming via his Mountaineer PAC.
These bundles from Rockefeller�s PAC benefited just two lawmakers, West Virginia Democratic Reps. Nick Rahall, who is in a competitive re-election bid this year, and Alan Mollohan, who lost in a Democratic primary in May.
�Sen.
Rockefeller has supported Congressmen Mollohan and Rahall for years,
and he wanted to help them raise money,� Jamie Smith, Rockefeller�s
communication director told OpenSecrets Blog. �Mountaineer PAC
collected money at an event and forwarded it to the respective
campaigns. The contributions were reported according to FEC regulations
as conduit contributions.�
Hoyer�s conduit giving has been more
prolific. He�s reported bundling conduit contributions for more than 100
candidates this cycle. His top beneficiaries include the following
Democrats:
- Rep. Frank Kratovil (D-Md.): $56,500 and counting
- Rep. Scott Murphy (D-N.Y.): $36,750 and counting
- Rep. Debbie Halvorson (D-Ill.): $29,500 and counting
- Rep. Suzanne Kosmas (D-Fla.): $27,500 and counting
- Rep. Walt Minnick (D-Idaho): $26,100 and counting
part of his job as majority leader, Mr. Hoyer raises and contributes
money to Democratic candidates,� Katie Grant, a spokesperson for Hoyer,
told OpenSecrets Blog in a statement. Grant declined to elaborate further about his direct contributions or bundling of conduit contributions.
Hoyer has also reported transferring conduit contributions to the Democratic Congressional Campaign Committee.
He�s also reported donating $1.08 million from his leadership PAC and
campaign committee to other Democrats -- ranking him the No. 3 lawmaker
in such direct contributions, according to an analysis by the Center for
Responsive Politics.
Other House leaders have also utilized this
more traditional approach in providing financial assistance to fellow
party faithful. But unlike bundling unlimited amounts of conduit
contributions, these direct contributions to campaigns cannot exceed
$5,000 per election.
House Minority Whip Eric Cantor
(R-Va.) ranks No. 1 with more than $1.2 million in contributions to
fellow Republicans from his leadership PAC and campaign committee
combined since January 2009. House Majority Whip James Clyburn (D-S.C.) ranks No. 2, with more than $1.1 million in such contributions.
Beyond Hoyer, Speaker of the House Nancy Pelosi
(D-Calif.) ranks No. 4, with $898,000 in contributions so far this
election cycle to fellow Democrats. And House Minority Leader John Boehner
(R-Ohio), who is poised to become speaker should Republicans wrest
control of the House from Democrats, ranks No. 5, with $862,000 in
contributions.
"The speaker works very hard to make sure that
members have the resources they need to get their message out to
voters," Jennifer Crider, a spokeswoman for Pelosi, told OpenSecrets Blog.
"The hope is that members have what they need to fight back against
shady outside groups who are coming in and misleading voters in their
districts."
"Rep. Clyburn believes it's important to elect
candidates who share his vision for the country and the need to keep
moving our country forward. An important part of that effort is raising
money for candidates, so they can run effective campaigns," Adam Hodge, a
spokesman for Clyburn, told OpenSecrets Blog. "Rep. Clyburn hopes that his efforts will help the Democrats maintain our majority this fall."
Spokespeople for Cantor and Boehner did not respond to multiple messages seeking comment for this story.
Here
is a table showing the top 20 lawmakers making the most contributions
to their political brethren from their leadership PACs and campaign
committees this election cycle:
If you haven’t heard our trumpets blasting over the past few weeks, you may be interested to know that DiscoveryBeat 2010 is coming up on Monday. And it’s about time we posted our final agenda.
DiscoveryBeat 2010 is an event focused on the secret recipes for application discovery and monetization. Our newest speakers represent vital parts of the ecosystem, from investors to app creators and experts who cover the space. Due to its success in 2009, the conference has expanded to a full-day event and will be held on October 18 at The Mission Bay Conference Center in San Francisco. Get your tickets here.
For publishers or app developers, the promise of the mobile and social revolution is compelling. However, new players like Google’s Android are throwing out the early rules and creating new challenges in the ecosystem. How do you get discovered when there are 250,000 other publishers and applications fighting for users across diverse devices and interfaces, such as the PC, social networks, mobile phones, and tablets? We’ve summed up what we’ve learned so far about discovery techniques in a new VentureBeat feature, the Discovery Directory. We’ll be updating that story after the conference.
Without further ado, here’s the agenda:
9:00 am Coffee & Networking
9:30 am Welcoming Remarks – Dean Takahashi, lead GamesBeat writer at VentureBeat, and Matt Marshall, Founder & Editor-in Chief of VentureBeat, will kick off the event.
9:40 am Fireside Chat – Beyond FarmVille: How Brands Can Unlock New Game Categories on Facebook
It’sbeen a year since EA bought Playfish for $400 million and the two companies have begun launching branded social games. Where is this going and what are the implications for app discovery?
>> Moderator: Matthew Bellows, Founder, Yesware
>> Sebastien de Halleux, Co-Founder, Playfish
10:00 am Panel – Show Me The Money
It’s not enough to create an addicting app–you’ve got to squeeze cash out of wallets. How do you go from free to paid? When do you use in-app virtual good sales? Master money hounds share their secrets.
>> Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat
>> Lee Linden, Co-Founder & VP of Business Development, Tapjoy
>> Peter Farago, VP of Marketing, Flurry
>> Aunkur Arya, Mobile Partnerships, Google
>> Sunil Verma, Co-Founder, Mobclix
10:30 Case Studies in Getting Noticed (Round 1)
App rockstars unveil their strategies for making it to the top of the charts.
>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
>> Julian Farrior, CEO, BackFlip Studios
>> Dave Castelnuovo, CEO, Bolt Creative
11:00 am Break
11:15 am Panel — Investing in Discovery: What are the Opportunities to Create a Killer App Company?
Where have the big investments already been made to grease the process of app discovery? What are the small ideas? What are the ideas that are big enough to warrant investments?
>> Moderator: Owen Thomas, Executive Editor, VentureBeat
>> Jennifer Scott Fonstad, Managing Director, Draper Fisher Jurvetson
>> Peter Relan, Founder, YouWeb
>> Bing Gordon, Partner, KPCB
>> Savinay Berry, VP, Granite Ventures
11:45 am Panel — Virality on Viagra: Turning Your App into an Infectious Disease
It’s time to replicate the social virality of Facebook on iPhone, Android, and other platforms. Here are the companies making it possible for apps to spread across platforms like an epidemic.
>> Moderator: Charles Hudson, Former VP of Business Development, Serious Business
>> Si Shen, CEO, PapayaMobile
>> Marc Gumpinger, CEO, Scoreloop
>> Jason Citron, CEO, Aurora Feint
>> Kabir Kasargod, Founder & Business Development Lead, Vive Service (Qualcomm Services Labs)
12:15 pm Lunch Break (downstairs in Fisher room; don’t miss the free ice cream man’s truck outside)
1:30 pm Panel — Big Media Gets Moving
Heavyweight brands are chasing eyeballs and attention (and dollars) onto the superphone. Big Media has hailed mobile devices like the iPad as a savior for brands, as consumers move from a search-based internet to an app-based one, which reinforces the value of brand recognition. How are the big boys innovating, and what are their strategies for getting traction in an open app store ecosystem.
>> Moderator: Eric Eldon, Editor, Inside Social Games
>> Tim O’Brien, VP of Business Development, Disney Mobile
>> Travis Boatman, VP of Worldwide Studios, EA Mobile
>> James De Jesus, Creative Development Director, AKQA
>> Garrick Schmitt, Managing Director, Razorfish
2:00 pm Presentation — Turning Data Into Rocket Fuel: How Analytics can Help You go Viral
Who is your biggest audience, and where are they? What do your superusers care about, what makes them share, and when do you need to message them? Here’s how the most successful app makers use analytics to give their apps for Discovery.
>> Simon Khalaf, CEO, Flurry
2:15 pm Fireside Chat — Using A.I. for Discovery
Can artificial intelligence solve the problems of discovery?
>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
>> William Mark, VP of Information Computing Sciences Division, SRI
2:35 pm Break
2:50 pm Breakout Sessions:
App Discovery and Monetization on iOS and Android (Hosted By Flurry)
>> Sean Galligan, VP of Business Development, Flurry
Indie Discovery Stories
>> Moderator: Anthony Ha, Assistant Editor, VentureBeat
>> Doyon Kim, US head, YD Online
>> Chris Williams, General Manager, Mobile, PlayFirst
>> Justin Maples, Co-Founder & CEO, Broken Thumbs Apps
>> Patrick Mork, chief marketing officer at GetJar
3:30 pm Presentation — Amplify your App: The PR and Social Media Playbook for Developers
Traditional PR doesn’t work in the app world. It’s not enough to get your name in the paper; you need to get social media addicted and talking. This session will include a bulletproof checklist on marketing essentials, the Do’s and Dont’s of App marketing including social media marketing, focus groups, advertising, goal-setting and media relations.
>> Vijay Chattha, Founder & Chief Talker, VSC Consulting & AppLaunchPR
3:40 pm Fireside Chat – Design For Discovery
How do you create the kind of explosive popularity and social trends that Zynga — the #1 social game company on the planet — has been able to achieve? Brian Reynolds will share Zynga’s secrets to runaway success and discuss his company’s plans to expand its presence across multiple platforms.
>> Moderator: Dean Takahashi, Lead GamesBeat Writer, VentureBeat
>> Brian Reynolds, Chief Game Designer, Zynga
4:15 pm Case Studies in Getting Noticed (Round 2)
App rockstars unveil their strategies for making it to the top of the charts.
>> Moderator: Anand Iyer, Director of Product Management – Mobile, IGN Entertainment
>> Arjun Sethi, CEO, LOLapps
>> “Needle in the Haystack” Contest Winner: Dave Smiddy, Infrinity
4:35 pm Fireside Chat — The Amazing Foursquare Discovery Recipe
Holger Luedorf, Foursquare’s VP of Mobile Partnerships, will discuss how the company generated amazing attention from millions of users without the aid of initial venture financing, to the frustration of many of its foes.
>> Moderator: Matt Marshall, Founder & Editor-in-Chief, VentureBeat
>> Holger Luedorf, VP of Mobile Partnerships, Foursquare
5:00 pm Panel — App King-Makers
What are the apps that get to the top of your charts doing to get there? What new discovery tools are in store for 2011?
>> Moderator: Yukari Kane, Staff Reporter, Wall Street Journal
>> Ben Keighran, Founder & CEO, Chomp
>> Alan Warms, CEO, Appolicious
>> Laura Fitton, Founder, oneforty
>> Chris DeVore, Executive Chairman, Mobilmeme (AppStoreHQ, iPhoneDevSDK)
5:30 pm Reception
Getting content noticed is a challenge for everyone making apps. Join us at DiscoveryBeat 2010 and hear secrets from top industry executives about how to break through and profit in the new cross-platform app ecosystem. From metrics to monetization, we’ll take an in-depth look at the best discovery strategies and why they’re working. See the full agenda here. The conference takes place on October 18 at the Mission Bay Conference Center in San Francisco. Sponsors include Flurry, Appolicious, appbackr, Adobe, Herakles Data Center, AppLaunchPr, YD Online, and Offermobi. For sponsor info, send an email to sponsors@venturebeat.com. To register, click here. Hurry though. Tickets are limited, and going fast.
Next Story: Evidence builds for smaller 11.6-inch Apple MacBook Air unveiling next week Previous Story: enLighted gets $1.4M to reduce energy use in commercial buildings
Surprise: Fox <b>News</b> signs Juan Williams to new $2 million deal <b>...</b>
Fox News Chief Executive Roger Ailes handed Williams a new three-year contract Thursday morning, in a deal that amounts to nearly $2 million, a considerable bump up from his previous salary, the Tribune Washington Bureau has learned. ...
Is Fox <b>News</b> more tolerant than NPR? « Hot Air
The right-wing intolerants of Fox News' audience didn't complain as much about an explicitly liberal commentator on Fox as the tolerant, diverse audience at NPR did? Barone has to be joking, right? Not according to NPR, where omsbud ...
Energy and Global Warming <b>News</b> for October 22nd: Five renewable <b>...</b>
Polls, including the one from Wall Street Journal/NBC News released Wednesday, have shown that some voters are disenchanted with the Democrats and many voters remain undecided. Speaking at the Solar Power International (SPI) conference ...
eric seiger eric seiger
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