Occupationsxetentcy: Making Money With Website

What if you could actually see where your users were going, what links they were clicking and what they were actually doing on your site?

Well, SkyGlue is a service that helps you understand what your users are doing on your site. It works with Google analytics and enables individual user tracking and simplifies Google Analytics event tracking, automatically tracking links, downloads, form interaction activities, buttons and many more within your Google Analytics reports.

SkyGlue (patent pending) is one of the coolest, most simple tracking technologies I have seen laid upon the web. Google analytics helps you see basic user metrics, but most web site owners have difficulty with more detailed and specific user tracking. With SkyGlue, you just paste in some code and you're ready to go.

For free beta version, go here.

Eric Huang, founder of SkyGlue, says "Our goal is to make advanced web analytics extremely simple to use and easy to maintain. We want to help our customers gain better insights into the behavior of their online users." The idea behind SkyGlue came with several iterations to a previous idea. "Before our current product, our idea was to build a standalone web analytics service for user retention analysis. We developed a prototype and had some beta users. What we found out is that it is very hard to have the users spend time updating their websites to collect data. "

SkyGlue is a recent graduate of the startup accelerator Founder Institute. The FI program is a 4 month long incubator meant to help first time founders get a business established and an initial product into the market. The process is grueling and only about half of the accepted entrants usually end up fulfilling the requirements and graduating from the Founder Institute.

After completing some market research Huang found most of the high-end web analytics solutions, like Omniture, require consultants to add tags to websites to collect detailed user activity data. According to Huang," Using these services is an expensive and time-consuming process. For small to medium websites, they use Google Analytics, but they usually just use the default pageview tracking setting without tracking those high business value click events, such as form interaction, white paper downloads. If they don't measure them, they cannot improve them."

Huang notes website owners can just use Google Analytics, which is by default only measuring papgeview tracking and basic user segmentation. But without SkyGlue, their Google Analytics data is not actionable, and thus incomplete. Google Analytics has event tracking but needs programming APIs and code change (tagging) on all related links and buttons and other items usually needing to be completed by developers. SkyGlue lets users easily measure high business activities and find ways for improvement all with just embeding a line of code. The major difference between Google Analytics event tracking API and SkyGlue are shown on this chart below.

It took a while for Huang to find this specific need. "When I was in the Founder Institute Seattle program I spoke with various mentors and my beta users and it became apparent the idea for making advanced features in Google Analytics easier to use will address a bigger market." Eric adds that with SlyGlue, it will also be easier for you to attract more users with spending less money. In a sense, SkyGlue addresses the pain-point of streamlining advanced web analytics - detailed analysis of what users are actually doing on your site. Once a site owner knows this information, optimization can occur.

When you sit with Eric, you get a sense he knows what he is talking about. Not surprisingly, he has a Ph.D. in computer science from Indiana University - Bloomington with a focus on distributed computing and cloud computing. After graduating IU, Eric joined Microsoft and became the 1st developer in Azure AppFabric ServiceBus team. He was one of the key early-stage contributors of Microsoft cloud service from incubation to V1 release. Prior to that, Eric worked for IBM Research and SONY.

With the current version, SkyGlue can automatically detect and track most website events that are of interest to you. Individual user activity tracking is automated as well. They have a good list of beta users that have provided tremendously valuable feedback. SkyGlue is currently in private beta and is looking to expand their user base and will soon implement an initial business model.

So there you go, now you can see exactly what users are doing on your site.

It's free for a limited time, so go here to get SkyGlue for your site.

Washington (CNN) – Tim Kaine is the first to show his money in what could be one of the most expensive Senate battles of 2012.

The former Virginia governor and former Democratic National Committee Chairman's campaign will announce Tuesday that it has raised $2.25 million since forming on April 5, with more than 4,600 supporters making contributions.

"Tim Kaine has laid out an optimistic vision of bringing Virginia answers to Washington to help address serious national problems. We are pleased with how many people are responding to this campaign in its first weeks," said Kaine Press Secretary Brandi Hoffine, in a statement.

Tapping into voter unease over the nation's unemployment level and the country's massive budget deficit, Hoffine added that "our primary focus for the coming months will be building on our strong network of grassroots supporters who have already committed to helping elect Governor Kaine to the U.S. Senate and making sure every Virginia voter has the opportunity to hear his plans for creating jobs, growing our economy and restoring fiscal discipline in Washington."

Kaine is hoping to succeed Sen. Jim Webb, a fellow Democrat, who announced in early February that he would not run for a second term next year.

No word yet on how much former Sen. George Allen raised in the second quarter. Allen, who also served as Virginia governor from 1994 to 1998, was upset by Webb in 2006 when he ran for re-election to the Senate. Allen, who announced his bid for his old seat on January 24, raised $1.5 million in the first quarter of this year. The deadline to report numbers for the April through June period is July 15.

A GOP source told CNN that about a quarter of the money raised by Kaine came through ActBlue, which describes itself as "the online clearing house for Democratic action."

"As expected, liberal special interests have begun lining up to support and fund Chairman Kaine's campaign, including more than half a million dollars from the liberal website ActBlue alone," said Allen Campaign Spokesman Bill Riggs. "The reason is clear: they know that Chairman Kaine would be a reliable vote in the Senate for President Obama and the Washington Democrats' pro-spending, pro-union, pro-big government policies that he championed as Chairman of the Democratic National Committee."

"ActBlue is hardly a liberal special interest group - it's simply a way for Democratic donors from all walks of life to donate to their chosen candidates," responded Adrian Arroyo, ActBlue Director of Communications. "The fact that Mr. Riggs sees the transparency ActBlue offers as a threat and an opportunity to fearmonger says more about the Republican approach to fundraising than it does about our organization."

While Kaine faces no serious primary rivals at this time, Allen will have to contend with some conservative opponents. One of them, Richmond-area Tea Party activist Jamie Radtke, raised $150,000 in the first quarter.

A Quinnipiac University poll released last week indicated that a possible general election matchup between Kaine and Allen is a dead heat, with Kaine at 43 percent and Allen at 42 percent. Two of the top non-partisan political handicappers, the Cook Political Report and the Rothenberg Political Report, both characterize the contest for the open Senate seat as a toss up.

The Quinnipiac poll also indicated that Virginia voters are split at 48 percent on whether they approve of the job President Barack Obama is doing in the White House. In 2008, Obama became the first Democrat to win the state in a presidential election since 1964, capping a decade long streak of statewide victories by his party in the commonwealth. But Republicans won back the governor's office in 2009, in a landslide victory, and captured three Democratic held House seats in last year's midterm elections.

– Follow Paul Steinhauser on Twitter: @PsteinhauserCNN

Occupationsxetentcy

Monday, August 1, 2011

Making Money With Website

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