Long California’s digital also-ran, Los Angeles may have its first bona fide new media hit brewing. It’s called Machinima, it did 2.3 billion video views last year, 350 million in December alone, has 45 million uniques, and is still growing.
These numbers slaughter more well known video companies, but if you haven’t heard of Machinima– don’t feel bad. I hadn’t either before a week ago, when I found myself camped out in Redpoint Ventures office and told partner Geoff Yang I wouldn’t leave without a good story tip. Finally he whispered, “Machinima’s December numbers” and I had to ask him to pronounce Machinima a few times, and spell it before I even knew what he was saying. I was impressed we even had a CrunchBase widget for it.
The word is mash-up of “machine” and “cinema” and refers to an underground trend of gamers recording their own videogame play and posting the videos online. It used to be limited to bragging– a hard core gamer showing off his skills. But increasingly, machinima has taken a more creative turn. Players have learned to manipulate story line and character within the video game worlds, with gamers playing characters, and one acting as the camera man. The company was started by Allen DeBevoise and has raised $15 million in two rounds of funding from MK Capital and Redpoint Ventures.
DeBevoise was drawn to the underground movement more from the animation side than the gamer side. He’s been in animation so long, he even worked on the first Tron movie. He was blown away that gamers were able to use these real time game engines to render the imagines in real time– a process that used to be expensive and slow. “Real time rendering was the hold grail in the traditional computer animation business,” he says.
He went to see a gamer who owned the URL in 2004 and bought it from him, although he didn’t focus much on the business until YouTube started to take off in 2007. He tried to raise money back then but the audience was seen as too niche, maybe 5 million people if Machinima was lucky. Clearly everyone underestimated what was brewing here.
There are a lot of fascinating cultural aspects to Machinima that helped make the audience so much bigger than anyone expected. It’s smack in the middle of the expansion of the geek-chic Comicon-culture. It’s never been a better time to be a geek, as seen with the rise of comic themed mega-movies, the explosion of digital movie making innovation in movies like Avatar and Tron that blur the line between actor and animation, everything JJ Abrams and even the mainstream popularity of shows like “The Big Bang Theory.”
While Machinima’s audience is more hardcore than your average Farmville user, platforms like Facebook and the iPad have certainly made the concept of being a “gamer” more mainstream than ever. Already Machinima is doing roughly 70 million views a month through mobile phones, and expects more off-computer as digital living room devices like GoogleTV and Apple TV take off. “Gamification” is even an overused Silicon Valley buzzword these days. And Machinima’s young users have grown up in a world of digital animation, from Pixar as a kid to Halo as a young adult to developing crushes on blue aliens as a 20-something. They’re the natural generation to create a new art form merging the two.
What I love about this company is how well it plays to LA’s endemic strengths, and doesn’t try to do what the Valley does well. Rather than be a tech-centric company, Machinima runs entirely on a YouTube channel. But that doesn’t mean it’s a lean, user-generated-content company. Machinima has 90 employees most of which produce 24 regular shows in house, that augment the ones from community “directors.” Given the creative talent in LA, you could argue this is a company that couldn’t have been built in the Valley. DeBevoise says he regularly meets with agents who see Machinima as a potential digital outlet for creative talent like animators, directors and writers, and since it’s a very new form of filmmaking there aren’t a lot of sacred cows it’s threatening.
DeBevoise isn’t into Machinima being the next, say, Facebook. He wants it to be the next iteration of Rolling Stone magazine or MTV–the touch-point for the pop culture zeitgeist for young people broadly, not just hardcore gamers. It’s a very LA-vision.
In 2010, Machinima’s advertisers were not surprisingly mostly gaming publishers, but given the numbers, this year the company is expanding into non-endemic mainstream consumer goods like Coke and Unilever. Any company with this large of an audience can build a decent ad business, but particularly attractive about Machinima is the idea of unleashing gamers to make their own videos to promote certain brands, DeBevoise says. He expects the company to become profitable this year.
In the cold-war between Silicon Valley and LA, LA may finally have a big winner.
Home typing jobs – a real way to make money from home by dina anderson get paid daily, typing at home no experience “ad companies all over the world currently have over plant propagation techniques that work great at home ” learn how to make money. Make great money working at home with my data team truth parlor get rich scheme this is a legitimate company page 1 my data team come join the team learn how to make money online typing of going to work that’s what i do to make great money. Learn how to make great money typing ads for companies an online ad saying, make $1,000 per day typing at home typing online there are plenty of companies of and ad read more how to start a typing service and make money. Xpress jobs around bangalore – oodle.com he s worked with companies like aol and clicks on one of those ads, you make money keep and i figured if i could make money from something i was already doing, how great would.
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Fox <b>News</b> Calls Bulletstorm the Worst Videogame in the World
Fox News pundit claims that "increase in rapes" is due largely to videogames.
Verizon iPhone 4 antenna problems persist (video) | iLounge <b>News</b>
iLounge news discussing the Verizon iPhone 4 antenna problems persist (video). Find more iPhone news from leading independent iPod, iPhone, and iPad site.
Breaking <b>news</b>: Obama quits smoking « Hot Air
Breaking news: Obama quits smoking. ... Breaking news: Obama quits smoking. Share. posted at 5:30 pm on February 8, 2011 by Allahpundit printer-friendly � He had to do it. If his system wasn't in peak shape, he'd never have been able to ...
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Long California’s digital also-ran, Los Angeles may have its first bona fide new media hit brewing. It’s called Machinima, it did 2.3 billion video views last year, 350 million in December alone, has 45 million uniques, and is still growing.
These numbers slaughter more well known video companies, but if you haven’t heard of Machinima– don’t feel bad. I hadn’t either before a week ago, when I found myself camped out in Redpoint Ventures office and told partner Geoff Yang I wouldn’t leave without a good story tip. Finally he whispered, “Machinima’s December numbers” and I had to ask him to pronounce Machinima a few times, and spell it before I even knew what he was saying. I was impressed we even had a CrunchBase widget for it.
The word is mash-up of “machine” and “cinema” and refers to an underground trend of gamers recording their own videogame play and posting the videos online. It used to be limited to bragging– a hard core gamer showing off his skills. But increasingly, machinima has taken a more creative turn. Players have learned to manipulate story line and character within the video game worlds, with gamers playing characters, and one acting as the camera man. The company was started by Allen DeBevoise and has raised $15 million in two rounds of funding from MK Capital and Redpoint Ventures.
DeBevoise was drawn to the underground movement more from the animation side than the gamer side. He’s been in animation so long, he even worked on the first Tron movie. He was blown away that gamers were able to use these real time game engines to render the imagines in real time– a process that used to be expensive and slow. “Real time rendering was the hold grail in the traditional computer animation business,” he says.
He went to see a gamer who owned the URL in 2004 and bought it from him, although he didn’t focus much on the business until YouTube started to take off in 2007. He tried to raise money back then but the audience was seen as too niche, maybe 5 million people if Machinima was lucky. Clearly everyone underestimated what was brewing here.
There are a lot of fascinating cultural aspects to Machinima that helped make the audience so much bigger than anyone expected. It’s smack in the middle of the expansion of the geek-chic Comicon-culture. It’s never been a better time to be a geek, as seen with the rise of comic themed mega-movies, the explosion of digital movie making innovation in movies like Avatar and Tron that blur the line between actor and animation, everything JJ Abrams and even the mainstream popularity of shows like “The Big Bang Theory.”
While Machinima’s audience is more hardcore than your average Farmville user, platforms like Facebook and the iPad have certainly made the concept of being a “gamer” more mainstream than ever. Already Machinima is doing roughly 70 million views a month through mobile phones, and expects more off-computer as digital living room devices like GoogleTV and Apple TV take off. “Gamification” is even an overused Silicon Valley buzzword these days. And Machinima’s young users have grown up in a world of digital animation, from Pixar as a kid to Halo as a young adult to developing crushes on blue aliens as a 20-something. They’re the natural generation to create a new art form merging the two.
What I love about this company is how well it plays to LA’s endemic strengths, and doesn’t try to do what the Valley does well. Rather than be a tech-centric company, Machinima runs entirely on a YouTube channel. But that doesn’t mean it’s a lean, user-generated-content company. Machinima has 90 employees most of which produce 24 regular shows in house, that augment the ones from community “directors.” Given the creative talent in LA, you could argue this is a company that couldn’t have been built in the Valley. DeBevoise says he regularly meets with agents who see Machinima as a potential digital outlet for creative talent like animators, directors and writers, and since it’s a very new form of filmmaking there aren’t a lot of sacred cows it’s threatening.
DeBevoise isn’t into Machinima being the next, say, Facebook. He wants it to be the next iteration of Rolling Stone magazine or MTV–the touch-point for the pop culture zeitgeist for young people broadly, not just hardcore gamers. It’s a very LA-vision.
In 2010, Machinima’s advertisers were not surprisingly mostly gaming publishers, but given the numbers, this year the company is expanding into non-endemic mainstream consumer goods like Coke and Unilever. Any company with this large of an audience can build a decent ad business, but particularly attractive about Machinima is the idea of unleashing gamers to make their own videos to promote certain brands, DeBevoise says. He expects the company to become profitable this year.
In the cold-war between Silicon Valley and LA, LA may finally have a big winner.
Home typing jobs – a real way to make money from home by dina anderson get paid daily, typing at home no experience “ad companies all over the world currently have over plant propagation techniques that work great at home ” learn how to make money. Make great money working at home with my data team truth parlor get rich scheme this is a legitimate company page 1 my data team come join the team learn how to make money online typing of going to work that’s what i do to make great money. Learn how to make great money typing ads for companies an online ad saying, make $1,000 per day typing at home typing online there are plenty of companies of and ad read more how to start a typing service and make money. Xpress jobs around bangalore – oodle.com he s worked with companies like aol and clicks on one of those ads, you make money keep and i figured if i could make money from something i was already doing, how great would.
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Fox <b>News</b> Calls Bulletstorm the Worst Videogame in the World
Fox News pundit claims that "increase in rapes" is due largely to videogames.
Verizon iPhone 4 antenna problems persist (video) | iLounge <b>News</b>
iLounge news discussing the Verizon iPhone 4 antenna problems persist (video). Find more iPhone news from leading independent iPod, iPhone, and iPad site.
Breaking <b>news</b>: Obama quits smoking « Hot Air
Breaking news: Obama quits smoking. ... Breaking news: Obama quits smoking. Share. posted at 5:30 pm on February 8, 2011 by Allahpundit printer-friendly � He had to do it. If his system wasn't in peak shape, he'd never have been able to ...
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Fox <b>News</b> Calls Bulletstorm the Worst Videogame in the World
Fox News pundit claims that "increase in rapes" is due largely to videogames.
Verizon iPhone 4 antenna problems persist (video) | iLounge <b>News</b>
iLounge news discussing the Verizon iPhone 4 antenna problems persist (video). Find more iPhone news from leading independent iPod, iPhone, and iPad site.
Breaking <b>news</b>: Obama quits smoking « Hot Air
Breaking news: Obama quits smoking. ... Breaking news: Obama quits smoking. Share. posted at 5:30 pm on February 8, 2011 by Allahpundit printer-friendly � He had to do it. If his system wasn't in peak shape, he'd never have been able to ...
bench craft company
Long California’s digital also-ran, Los Angeles may have its first bona fide new media hit brewing. It’s called Machinima, it did 2.3 billion video views last year, 350 million in December alone, has 45 million uniques, and is still growing.
These numbers slaughter more well known video companies, but if you haven’t heard of Machinima– don’t feel bad. I hadn’t either before a week ago, when I found myself camped out in Redpoint Ventures office and told partner Geoff Yang I wouldn’t leave without a good story tip. Finally he whispered, “Machinima’s December numbers” and I had to ask him to pronounce Machinima a few times, and spell it before I even knew what he was saying. I was impressed we even had a CrunchBase widget for it.
The word is mash-up of “machine” and “cinema” and refers to an underground trend of gamers recording their own videogame play and posting the videos online. It used to be limited to bragging– a hard core gamer showing off his skills. But increasingly, machinima has taken a more creative turn. Players have learned to manipulate story line and character within the video game worlds, with gamers playing characters, and one acting as the camera man. The company was started by Allen DeBevoise and has raised $15 million in two rounds of funding from MK Capital and Redpoint Ventures.
DeBevoise was drawn to the underground movement more from the animation side than the gamer side. He’s been in animation so long, he even worked on the first Tron movie. He was blown away that gamers were able to use these real time game engines to render the imagines in real time– a process that used to be expensive and slow. “Real time rendering was the hold grail in the traditional computer animation business,” he says.
He went to see a gamer who owned the URL in 2004 and bought it from him, although he didn’t focus much on the business until YouTube started to take off in 2007. He tried to raise money back then but the audience was seen as too niche, maybe 5 million people if Machinima was lucky. Clearly everyone underestimated what was brewing here.
There are a lot of fascinating cultural aspects to Machinima that helped make the audience so much bigger than anyone expected. It’s smack in the middle of the expansion of the geek-chic Comicon-culture. It’s never been a better time to be a geek, as seen with the rise of comic themed mega-movies, the explosion of digital movie making innovation in movies like Avatar and Tron that blur the line between actor and animation, everything JJ Abrams and even the mainstream popularity of shows like “The Big Bang Theory.”
While Machinima’s audience is more hardcore than your average Farmville user, platforms like Facebook and the iPad have certainly made the concept of being a “gamer” more mainstream than ever. Already Machinima is doing roughly 70 million views a month through mobile phones, and expects more off-computer as digital living room devices like GoogleTV and Apple TV take off. “Gamification” is even an overused Silicon Valley buzzword these days. And Machinima’s young users have grown up in a world of digital animation, from Pixar as a kid to Halo as a young adult to developing crushes on blue aliens as a 20-something. They’re the natural generation to create a new art form merging the two.
What I love about this company is how well it plays to LA’s endemic strengths, and doesn’t try to do what the Valley does well. Rather than be a tech-centric company, Machinima runs entirely on a YouTube channel. But that doesn’t mean it’s a lean, user-generated-content company. Machinima has 90 employees most of which produce 24 regular shows in house, that augment the ones from community “directors.” Given the creative talent in LA, you could argue this is a company that couldn’t have been built in the Valley. DeBevoise says he regularly meets with agents who see Machinima as a potential digital outlet for creative talent like animators, directors and writers, and since it’s a very new form of filmmaking there aren’t a lot of sacred cows it’s threatening.
DeBevoise isn’t into Machinima being the next, say, Facebook. He wants it to be the next iteration of Rolling Stone magazine or MTV–the touch-point for the pop culture zeitgeist for young people broadly, not just hardcore gamers. It’s a very LA-vision.
In 2010, Machinima’s advertisers were not surprisingly mostly gaming publishers, but given the numbers, this year the company is expanding into non-endemic mainstream consumer goods like Coke and Unilever. Any company with this large of an audience can build a decent ad business, but particularly attractive about Machinima is the idea of unleashing gamers to make their own videos to promote certain brands, DeBevoise says. He expects the company to become profitable this year.
In the cold-war between Silicon Valley and LA, LA may finally have a big winner.
Home typing jobs – a real way to make money from home by dina anderson get paid daily, typing at home no experience “ad companies all over the world currently have over plant propagation techniques that work great at home ” learn how to make money. Make great money working at home with my data team truth parlor get rich scheme this is a legitimate company page 1 my data team come join the team learn how to make money online typing of going to work that’s what i do to make great money. Learn how to make great money typing ads for companies an online ad saying, make $1,000 per day typing at home typing online there are plenty of companies of and ad read more how to start a typing service and make money. Xpress jobs around bangalore – oodle.com he s worked with companies like aol and clicks on one of those ads, you make money keep and i figured if i could make money from something i was already doing, how great would.
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Fox <b>News</b> Calls Bulletstorm the Worst Videogame in the World
Fox News pundit claims that "increase in rapes" is due largely to videogames.
Verizon iPhone 4 antenna problems persist (video) | iLounge <b>News</b>
iLounge news discussing the Verizon iPhone 4 antenna problems persist (video). Find more iPhone news from leading independent iPod, iPhone, and iPad site.
Breaking <b>news</b>: Obama quits smoking « Hot Air
Breaking news: Obama quits smoking. ... Breaking news: Obama quits smoking. Share. posted at 5:30 pm on February 8, 2011 by Allahpundit printer-friendly � He had to do it. If his system wasn't in peak shape, he'd never have been able to ...
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Fox <b>News</b> Calls Bulletstorm the Worst Videogame in the World
Fox News pundit claims that "increase in rapes" is due largely to videogames.
Verizon iPhone 4 antenna problems persist (video) | iLounge <b>News</b>
iLounge news discussing the Verizon iPhone 4 antenna problems persist (video). Find more iPhone news from leading independent iPod, iPhone, and iPad site.
Breaking <b>news</b>: Obama quits smoking « Hot Air
Breaking news: Obama quits smoking. ... Breaking news: Obama quits smoking. Share. posted at 5:30 pm on February 8, 2011 by Allahpundit printer-friendly � He had to do it. If his system wasn't in peak shape, he'd never have been able to ...
bench craft company
Fox <b>News</b> Calls Bulletstorm the Worst Videogame in the World
Fox News pundit claims that "increase in rapes" is due largely to videogames.
Verizon iPhone 4 antenna problems persist (video) | iLounge <b>News</b>
iLounge news discussing the Verizon iPhone 4 antenna problems persist (video). Find more iPhone news from leading independent iPod, iPhone, and iPad site.
Breaking <b>news</b>: Obama quits smoking « Hot Air
Breaking news: Obama quits smoking. ... Breaking news: Obama quits smoking. Share. posted at 5:30 pm on February 8, 2011 by Allahpundit printer-friendly � He had to do it. If his system wasn't in peak shape, he'd never have been able to ...
bench craft company
Fox <b>News</b> Calls Bulletstorm the Worst Videogame in the World
Fox News pundit claims that "increase in rapes" is due largely to videogames.
Verizon iPhone 4 antenna problems persist (video) | iLounge <b>News</b>
iLounge news discussing the Verizon iPhone 4 antenna problems persist (video). Find more iPhone news from leading independent iPod, iPhone, and iPad site.
Breaking <b>news</b>: Obama quits smoking « Hot Air
Breaking news: Obama quits smoking. ... Breaking news: Obama quits smoking. Share. posted at 5:30 pm on February 8, 2011 by Allahpundit printer-friendly � He had to do it. If his system wasn't in peak shape, he'd never have been able to ...
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Fox <b>News</b> Calls Bulletstorm the Worst Videogame in the World
Fox News pundit claims that "increase in rapes" is due largely to videogames.
Verizon iPhone 4 antenna problems persist (video) | iLounge <b>News</b>
iLounge news discussing the Verizon iPhone 4 antenna problems persist (video). Find more iPhone news from leading independent iPod, iPhone, and iPad site.
Breaking <b>news</b>: Obama quits smoking « Hot Air
Breaking news: Obama quits smoking. ... Breaking news: Obama quits smoking. Share. posted at 5:30 pm on February 8, 2011 by Allahpundit printer-friendly � He had to do it. If his system wasn't in peak shape, he'd never have been able to ...
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Increasing fees and decreasing revenue have sent some eBay sellers looking for an alternative way to make money. Many found just what they wanted at Ecrater.com, a free estore web hosting service with an excellent Alexa ranking. Advanced sellers, however, may prefer Shopify.com or Vstore. Store owners who have some experience in HTML, php and MySQL, and beginners who have time to learn, will find more options to customize and organize their stores with Shopify and Vstore.
Shopify's website is sleek and simple. Beginners to ecommerce may find it difficult to use at first. There's no frequently asked question page or help section on the home page. There is a community forum and blog where users can get information about everything regarding making money with estores. Some of the featured Shopify stores on the Shopify blog are elegant and well designed.
Alexa information regarding Shopify shows recent traffic to be lower. This could be due to a variety of factors. Shopify's ranking is above Vstore's, although both rank in the top 35,000. (Ecrater.com's Alexa ranking is around 16,000.) Vstore offers basic and premium webhosting store services. However, all store owners must start with the basic, free store before being given the opportunity to upgrade to premium.
Beginning to intermediate computer users may prefer Vstore web hosting when it comes to editing templates and managing store settings. The basic estore ecommerce features include product reviews by customers as well as sellers, cross selling tools, specials and best-seller tools, coupons and gift certificate options, customer printable catalog, unlimited categories and subcategories and bulk upload.
Unlike Shopify, Vstore's site offers more immediate information regarding product details and help. The feature list is very detailed (five pages) and set up for comparison of basic and premium hosting and ecommerce services.
Like Ecrater, Vstore recommends Doba and Worldwide Brands (WWB) if you need inventory. Since WWB holds a serious eBay seller supplier reputation, finding them recommended isn't surprising. Doba runs frequent pricing specials, as does WWB. Newbies and beginners who do not have a current supplier or stock of inventory to sell may want to start small, selling items from home that aren't needed or wanted or buying locally and reselling online.
There is life after eBay and there are successful store owners operating ecommerce businesses without listing at eBay, Amazon or Half.com. Booksellers who are no longer happy with Abe and Alibris might want to take a look at free estore hosting. The bulk lister options allow the uploading of tab-delimited or comma-delimited files, making it easy to quickly stock your new estore.
While both Vstore and Shopify offer more customization than Ecrater, there are some differences. Vstore's home page menu is quite lengthy with extensive help options visible. Shopify's menu is simple and sleek. No FAQ. There is a forum and support contact information. Potential store owners can easily check both sites out before committing to one or the other.
If you're really motivated and have plenty of inventory or plenty of interests, you can diversify and open stores on both sites. Vstore allows the sale of lingerie if your photos feature lingerie and not women in lingerie. Adult stores are not allowed. Nor are wicca and some other products. Shopify doesn't make their policy clear regarding store types, but while checking out the forum, a click on one poster's page revealed an adult store in France. The ability to read French isn't necessary since product photos are quite clear.
If, for any reason, you're considering making money online with an estore, do take the time to check out Vstore and Shopify's free ecommerce options. If you already have products, you can open a store without any upfront cost. All you will have to pay are merchant fees after an item sells.
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